Design service Canva has announced a “multi-million dollar” deal to acquire software developer Serif and its suite of creative, professional apps, Affinity, which includes programs such as Photo, Designer and Publisher. “. Industry professionals know them as a great alternative to the Adobe Creative Cloud suite. This means that Canva will face even more serious competition from Adobe with this deal.
Affinity’s suite of design apps is currently used by more than three million users worldwide. The apps are available for multiple platforms including macOS and iPadOS and have won numerous industry awards such as the Apple Design Award.
Advertising
Canva says that with the acquisition of Serif, it will continue to invest in the development of Affinity apps to ensure that they not only meet the needs of professional designers, but also improve their experience and performance. At least for now, the Affinity apps won’t change significantly, but it’s likely that some kind of integration with the Canva platform will be introduced in the future. Canva is confident that together with Affinity, we will create a strong partnership that will enable every designer to achieve their goals.
The entire Serif team of around 90 people will join Canva. True, the exact value of the transaction is not yet known.
Tags: Canva buys Affinity Apps multimilliondollar bid compete Adobe
