In a strategic maneuver that expands its education offerings, streaming giant Netflix has acquired AI-powered language learning startup THINKIN, according to a CNBC report. The deal marks Netflix’s foray into the lucrative EdTech space, expanding its portfolio beyond entertainment content.
The startup also updated its profile on LinkedIn, calling itself “THINKIN – A Netflix company“. THINKIN was co-founded in 2021 by And Blomberg, a former strategy consultant turned entrepreneur. Positioned as a lifestyle-oriented language learning app for intermediate and advanced learners, THINKIN has garnered significant acclaim, earning comparisons to the ‘Foreign Language Peloton’.
Based in both San Francisco and Santiago, Chile, THINKIN has built a niche clientele that includes celebrities, athletes and international professionals looking to improve their language skills. Blomberg’s vision and innovative approach have put THINKIN at the forefront of the language learning landscape, making it an attractive acquisition target for industry giants like Netflix.
This strategic move underscores Netflix’s commitment to diversifying its offerings and tapping into emerging markets. With the acquisition of THINKIN, Netflix aims to leverage its vast user base and technological capabilities to revolutionize language learning by providing subscribers with an immersive and engaging educational experience.
As the lines between entertainment and education continue to blur, Netflix’s acquisition of THINKIN marks a paradigm shift in the EdTech landscape, with implications that extend far beyond traditional language learning platforms. As the synergy between entertainment and education becomes increasingly clear, Netflix’s latest move underscores its ambitions to transform the future of learning in the digital age.
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