PHOTO. A special event has taken place in the Latvian music recording industry – the first gold and platinum certificates for music streaming have been presented

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On April 25, a special event in the Latvian music recording industry took place at the “Zuzeum” art center – the first gold and platinum certificates were presented to music recordings – singles that have achieved a significant number of streams since January 1, 2022. This initiative is implemented by the Association of Latvian Performers and Producers (LaIPA) in cooperation with the British company “Ranger Computers”, reports Lāsma Līga Reisa, public relations consultant of the Association of Latvian Performers and Producers.

Music recordings are certified according to the standards of the International Phonographic Association (IFPI) using objective and accurate criteria. Tracks that reach 2,000,000 streams are certified gold and those that reach 4,000,000 streams are certified platinum. Data on the number of times of streaming and downloads are collected from January 1, 2022 and refer to music recordings released from January 1, 2022, that is, the time when the recording of streaming indicators started in Latvia. The certification is based on a comprehensive assessment, which includes statistics on the digital consumption of official music recordings in Latvia, collecting the results of streaming platforms such as Spotify, Deezer, Apple Music and Youtube Music, as well as downloads in iTunes. In terms of calculations, downloads are converted into streams, providing a balanced approach to music evaluation, equating one download to 100 streams. Such a calculation model ensures that both types of digital consumption are fairly represented in the certification process.

“By implementing a certification process in line with industry-accepted standards, we are not only celebrating the achievements of our artists, but also promoting the consumption of legal recorded music in the community. This is also an important step in the promotion of music recordings made in Latvia and an opportunity for our artists to reach new listeners around the world,” comments Liena Edvardsa, executive director of LaIPA.

A total of 12 certificates were presented at the solemn ceremony – 9 gold and 3 platinum. The certificates visually reflect the idea of ​​the widespread availability of music in the digital age, where physical boundaries no longer exist and music is easily accessible within a few clicks. The design of the certificates was created by the artist Haralds Gerts.

Gold certificates were awarded to:
● the song “Vidēji glits” by the group “Bermudu Divsstūris” and Olga Rajeckas, publisher “Bermudu Divsstūris” ;
● the song “Līgava” by the groups “Bermudu Divstūris” and “Auļi”, publisher “Bermudu Divstūris”;
● the song “Pie***t Seju” by rappers M.Sencis and Grandmaster Neons, published by “P*s Pa Skapi Records”;
● the song “Uz Seen” by the rap group “Singapore Satin” and the group “A-Europa”, published by “Universal Music Oy”;
● Laura Reinick, Ruth Reinick-Preis and Sofia Timma’s song “Richies Roe with a hot air balloon”, publisher “Izdevniecība MicRec”;
● Mesa’s song “What more I need”, publisher “Warner Music Baltics”;
● the song “Tukšu tačku” by the group “Lůvůlīgais Tip”, publisher “L Tip”;
● producer Tobu’s two songs “If I Disappear” (ft. Tom Mårtensson) and “Back to you”.

Platinum certificates were awarded to:
● song “Aija” by “Sudden Lights” group, “Sudden Lights” publisher;
● the song “Eat your salad” by the group “Citi Zēni”, publisher “TCLV Records”;
● “Brāl’ Ar Đīvi Nekaulē” song by “Bermudu Divsstūris” and “Apvedceļš” groups, published by “Bermudu Divsstūris”.

LaIPA CEO Liena Edwards comments: “We are extremely proud of the achievements of our performers and producers. Their creative work not only inspires us all, but also shows the competitiveness and sustainability of the Latvian music recording industry.”

From now on, gold and platinum certificates will be awarded semi-annually, honoring music tracks that have reached the respective number of streams. The certification process can be followed in LaIPA communication channels.

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