Discovery+ orders Taylor Swift ‘Vs’ show from Optomen

Warner Bros. Discovery UK & Ireland has commissioned the latest installment of its ‘vs’ series with Taylor Swift vs Scooter Braun: Bad Blood (w/t).

The 2×60 docuseries, produced by Optomen, will explore the feud between global pop-superstar Taylor Swift and music industry mogul Scooter Braun, delving into the $300 million dispute after Braun bought the rights to Swift’s first six albums in June 2019.

True to the ‘vs’ format, the two episodes will examine the opposing sides of the argument; one exploring Swift’s side that the sale was conducted without consulting her and that she has since been blocked from buying back her masters, and the other examining Braun’s allegations that Swift refused to negotiate and instead incited a public feud by pitting her fan base against him.

The access-driven docuseries will see legal experts, journalists and those close to both Swift and Braun, presenting each side of the argument.

Optomen has previously made Johnny vs Amber, Coleen vs Rebekah and Britney vs Jamie with the format.

Taylor Swift vs Scooter Braun: Bad Blood (w/t) will premiere on discovery+ in June 2024.

Charlotte Reid, VP Commissioning, Networks & Streaming at WBD UK & Ireland, said: “Taylor Swift’s dispute with Scooter Braun over the ownership of her music exploded into the mainstream, taking contract law from boardroom to social media and into public interest.

“It’s a high-profile, high-interest story that opened debate on fandom and dominated headlines, one which will resonate with our viewers who are highly engaged with access-led documentaries like ‘vs’, which continues to be a popular format on discovery+ .”

Taylor Swift vs Scooter Braun: Bad Blood (w/t) was commissioned by Charlotte Reid and executive produced by Matt Reid for Warner Bros. Discovery in the UK & Ireland. The series is executive produced by Nick Hornby and Sarah Eglin for Optomen TV, an All3Media company.