Artificial intelligence (AI) is also becoming increasingly useful for brands and branding. This is being taken care of by the Adobe company, which announced new Firefly solutions during the Adobe Summit 2024 event, including the ability for companies to create their own custom AI models.
During the event, Adobe introduced new generative AI tools for the development, editing and maintenance of visual materials for the Firefly Services brand. The company says these tools save a lot of time for creative and marketing teams. In addition, Adobe is starting to offer companies the ability to train its AI models, which can be used to develop custom, on-brand visual solutions.
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Firefly Services offers more than twenty APIs, services and tools. However, a solution that gives companies the opportunity to train and adapt their AI models has gained particular attention. By refining their versions of Firefly models, companies can create content specific to their products and brand. Here you will need 10 to 20 visual materials of the brand, on the basis of which the AI model will be able to create others. Adobe specifically highlights the ability to create visuals and logos that are consistent with the company’s identity and existing brand guidelines this way.
