Jeans are a basic wardrobe staple. And it’s significant that one of the most popular looks on the fashion scene and on social media in 2024 is not a ball gown, but a work of art designed to look like a simple pair of blue jeans.
In Spring/Summer 2024, designers continue to take a minimalist approach to casual wear, using subtle design details and careful silhouettes to add a touch of luxury to even the most practical items, or simply put, quiet luxury (old money).
Read about the shoes you need for the summer season here.
This is especially true of jeans, which generally stay true to the classic style and have proven popular in recent years. However, thoughtful design tweaks were applied to give shoppers a fresh look at the ever-so-common jeans.
For example, the beloved denim of the 90s with a straight-leg silhouette was supplemented with double-layered waistbands. Baggy jeans were replaced by oversized jeans that gathered, folded and billowed at the ankles, creating the sloppiness characteristic of grunge style. The other extreme – jeans with a straight leg silhouette are sewn with tucks, seams, darts and folds, as a result of which the jeans look more like suit pants.
One of the brightest fashion shows of this year was Gucci Spring/Summer 2024 show where models wore indigo jeans with crystal embellishments.
Washed dark blue denim or classic indigo
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Saturated indigo color always gives denim a polished and more sophisticated look. And these are not only beautiful words. It is a return to the roots. Because that’s exactly how the first commercially produced jeans were, which today has become a basic element of our everyday wardrobe. A white shirt, camel-colored or black moccasins and the whole image is ready.
90s jeans with a straight leg silhouette
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The easy-to-wash straight-leg jeans worn by Kate Moss or Carolyn Bessett-Kennedy in the early 90s have been popular for several seasons and will continue to be the go-to cut for minimalists in 2024 and beyond.
They embody a design philosophy where the calm moods of the 90s intertwine with modern fashion nuances. Every element, from the rise at the waist to the hem, is like a carefully thought out sonnet-style poem.
This is a cut that doesn’t just fit; it flatters, enhances and transforms. It’s a style that preserves the comfort and rebellious attitude of the past, while emphasizing the clean lines and refined finishes demanded by today’s fashion..
Big and wide
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Soft, wide-leg jeans are hardly a new silhouette for spring/summer 2024, but the proportions have become even slimmer as the jeans have become extra long. They almost cover the shoes. Paired with an oversized knit jacket, this ensemble creates the vibe that modern fashion demands.
Bow and folds
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At the other end of the spectrum is another denim silhouette. Ruching, darts, pleats and tucks make everyday jeans more polished and carefully constructed. Paired with glossy ballet flats and a polo shirt, this will be the new chic outfit for 2024.
Horseshoe or barrel silhouette jeans
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The horseshoe silhouette has been gaining popularity ever since Tunisian-born designer Alaïa introduced it to his Fall/Winter 2023 collection.
It has an unusual curved shape that flares out from the hips and tapers at the ankles. And it has a slight resemblance to the banana jeans of the 90s.
Horseshoe or barrel silhouette jeans feel a bit sculptural, but still manage to look relaxed and sophisticated. It references vintage styles, yet is contemporary. It is a divisive style and when it was first published Instagram, people were divided. It is currently the bestseller in the world of jeans.
Jeans with large lapels
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Flared jeans are back. This look is relaxed yet elegant. For a 2024 look, pair a sheer brown top with vintage blue flared jeans and brown sneakers. The second top shade of this season is a shade of butter yellow (pale yellow).
It will not only revive and renew your wardrobe, but also ensure that you look right for the new season.
The shade has become the new neutral – this shade is so subtle that in some shades of light it can look like a deep custard or, on the contrary, a cool beige.
Combine a top or blouse in this shade with flared jeans and you’ll be on trend.
Embellished jeans
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The most fun denim trend of the year is turning jeans into an accessory. Why not decorate with swarovski (or some cheaper rhinestones), studs and sequins to easily pull your jeans with massive blazers, fitted tops and workwear jackets.
The perennial appeal of a good pair of jeans may be rooted in practicality, but this season’s happiest new denim trend offers something a little different: embellished jeans are back.
White jeans
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They look great with an earth tone palette. Try a black or brown top for a simple and graphic look. Or, conversely, go all white, including white T-shirts and matching white sneakers. White is back on top.
Low-cut jeans
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If you never want to wear low-waisted jeans again, skip this section. But if you are interested in this silhouette, there is good news: low-rise jeans are really stylish these days. The key is to ignore the appearance of the Y2K heyday. Try T-shirts, oversized blazers or ballerina-style shoes for a fresh and modern look. Even better, today’s low-rise jeans are more like mid-rise jeans than thong-baring pants.
Jeans (jeans) or let’s?
Although jeans are considered to be a true American product, whose popularity and modern use are due to the Latvian-born tailor Jakob Davis and his partner Louis Strauss, this fabric was used for the first time in Europe.
In Italy, the fabric now known as denim was first used by the Genoese navy in the 16th century, when sailors needed proper clothing and ships needed sails.
It was in Genoa that denim got its characteristic blue color (Blu di Genova). And from this combination of words, the name jeans has been formed.
On the other hand, in the French city of Nîmes, weavers tried to reproduce the unique fabric created in Genoa. In the 17th century, they succeeded in inventing another fabric, made of wool and silk, which became “denim” or “de Nimes”. And from here the word denim.
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